Science Communication in Practice: Meeting People Where They Are
Effective science communication isn't just about sharing facts—it's about meeting people where they are. In this workshop, science communicator and community organizer Ive Velikova explores how social, cultural, and political contexts shape how audiences engage with science and health information. Through real-life case studies, we’ll examine strategies for in-person and online science communication in environmental, medical, and other fields. Whether you’re a researcher, educator, or health professional, you’ll leave with practical tools to make your science communication more relevant, accessible, and impactful.
Date: Wednesday, February 26, 2025, at 6:00 p.m. EST / 3:00 p.m. PST via Zoom
Cost: $15 CAD for SWCC Members / $30 CAD for Non-Members
Host: Ive Velikova, Science Communicator
I'm Ive Velikova (she/elle/TR), a queer science communicator based in Tiohtia:ke (Montreal). Equipped with a Master's in Science Communication, Ive uses enthusiastic storytelling to build trust in science and mobilize communities to address climate change. Working closely with scientists, she makes research-friendly, accessible and inclusive to diverse audiences.
Ive takes an audience-first approach, presenting complex topics in clear and entertaining ways. A frequent requested Keynote Speaker, she loves engaging people with science globally. Ive has built a human-powered piano in Toronto, discussed medical jargon in a California desert, and shared the impact of dancing on the brain at a local drag show.
During the COVID-19 pandemic, Ive combatted vaccine misinformation by crafting social media posts that reached 13M Canadians with Science Up First. When not immersed in science, you can find Ive hiking, birding, or planning her next adventure.
