MISSION AND VISION
SWCC Mission
To connect, engage, and empower the Canadian science communication and journalism ecosystem by providing a vibrant, inclusive network for collaboration, professional development, and the sharing of best practices.
SWCC Vision
A future where science is accessible and engaging for all through clear, compelling, and trusted communication.
value Statements
- Critical thinking and good decision making. SWCC contributes to a world where people understand and recognize the role that science can play in decision making and that it has a positive impact on our quality of life.
- Inclusion. The SWCC provides a safe and respectful environment for its members and supports equity, diversity and inclusion in its activities, public events, and online media.
- Mentorship. We value providing support to our members, ensuring that early career science writers and communicators can develop skills and opportunities, with the long term goal of improving the state of the profession in Canada.
- Community-building. We value our role as a professional community for our members, who may be the only science communicators in their organizations, and who need a community of peers.
- Accountability. We value accountable communications with a particular commitment to scientific accuracy, clarity and factual integrity. We recognize the fundamental role that transparency in science coverage plays in limiting the spread of misinformation and are committed to helping our members produce rigorous content.