Exploring Influencer Techniques for Better Science Communication
February In-Person Event
Social media influencers excel at grabbing attention, whether through a great story hook, vivid scenes, or authentic details. In this hands-on mini workshop, participants will work in small groups to gain insights from popular science influencer videos and uncover practical techniques we can apply in our own science communication work. Participants will have a chance to play with new approaches in a small group setting with their fellow science communicators. Pizza dinner is included - please indicate any dietary restrictions / preferences when registering.
This SWCC-hosted event is open to everyone. Space is limited, so reserve your spot early! Please email bykriscampbell@gmail.com with any questions.
Location: Toronto Public Library, Deer Park Branch - 40 St Clair Ave E, Toronto, ON M4T 1M9
Date: Wednesday, February 18th, 5:30 - 7:30 pm ET (the evening before the 2026 RE:SciComm Conference)
Cost: Members $15 / Non-members $20
Deadline for registration: February 13 at 11:59 pm ET.
Hosted by SWCC board members Kris Campbell and Josh Mogyoros.
Kristina Campbell
I’m a science writer who has spent the past decade covering topics related to microbiology and gut health. Besides numerous freelance articles, I've written 5 books related to gut health: 2 editions of an academic textbook (Academic Press), The Well-Fed Microbiome Cookbook (Rockridge Press) as well as Gut Health For Dummies and IBS For Dummies (Wiley). I'm passionate about scientific storytelling and increasing science capital in all age groups.
I believe this is an important moment for Canadian science communicators: we have unique voices that need to be heard across North America and globally. SWCC has a strong foundation, established through decades of work by dedicated volunteers, and going forward I support an organization with a renewed vision of what it wants to achieve. I'd be honored to serve on the SWCC board of directors, collaboratively working to engage its diverse membership as well as the general public.
Josh Mogyoros
I am a secondary school science teacher currently completing a PhD in Curriculum and Pedagogy at the Ontario Institute for Studies in Education. My research explores how epistemically reflexive teaching practices can foster science media literacy and better prepare citizens to identify scientific misinformation. My work spans academic and public-facing contexts, including collaborations with Defining Moments Canada and the Canadian Civil Liberties Association to develop accessible, inquiry-based science resources. I am deeply committed to improving public understanding of science through inclusive and engaging communication. I recognize the importance of mentorship and community-building, particularly for writers and communicators navigating an increasingly complex media landscape. Over the past year, I have contributed to SWCC as a member of the Professional Development Committee and have gained a deeper appreciation for its mission to build science capital. I am excited about the opportunity to serve on the board and contribute to SWCC’s growing impact.
