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• SEO 101: OPTIMIZING YOUR SCIENCE WRITING

  • When
    19 Apr 2023
  •  
    5:00 PM - 6:00 PM
  • Location
    Zoom

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  SEO 101: Optimizing your Science Writing

  With Theresa Liao 

  Date: April 19

  Time: 2-3 pm PST

  SWCC Chair: Alice Fleerackers (She/Her)

  Event description:

  Search engine optimization (SEO) is an important tactic to maximize the potential of your work being seen. More and more freelance positions now also require writers to have some experiences with SEO. What does this mean, though? And, how can you incorporate SEO practices into your writing?

  If you’re curious about SEO but not sure where to start, this session is for you. Theresa Liao, who recently transitioned from science communication to content marketing, will share how things work behind the scenes when it comes to SEO - especially what companies and organizations are looking for with regard to SEO experiences for writers. She’ll offer tips on best practices to improve SEO in your science content, as well as free resources for building skills in this area. The session will end with an audience Q&A, so bring your questions!

  
  

  
  

  Speaker bio: 

  Theresa Liao is the Content Marketing Specialist at SciNote, a lab digitalization company, and the Director of YHTL Consulting Ltd. She works with freelance writers, contractors, and media outlets to develop content that will inform and engage intended audiences and to optimize content to improve their visibility in online search.

  She has a research background in experimental medicine and 15 years of experience in science communications outreach. Prior to the transition to her current marketing role, she worked as the Communications Coordinator at UBC Physics & Astronomy (2008-2022) and served in leadership positions with non-profits such as Science Borealis and Curiosity Collider.

  
  

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• The ‘Good’ of Good Science Communication: An Ethical Interlude

  • When
    03 May 2023
  •  
    4:00 PM - 5:00 PM
  • Location
    Zoom

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  The ‘Good’ of Good Science Communication: An Ethical Interlude
  

   

  Date: Wednesday May 3^rd, 2023 

  Time: 4-5pm ET

  Cost: $15 Members & $30 Non-Members

   

  Is “good” science communication really that “good”? Please join us on Wednesday, May 3^rd at 4pm EST for a SWCC Professional Development event centered on discussing the intricacies of morals in conveying scientific information to the public. Ethics Committee member Dr. Fabien Medvecky will first review some of the lasting moral assumptions about the “goodness” of communicating science. The session will then transition into a discussion regarding the overall efficaciousness of science communication and how to revamp our thinking in considering the ways in which issues of morals impact science coverage.

   

  Speaker Bio:

  Dr Fabien Medvecky

  Dr. Fabien Medvecky is a social epistemologist at the University of Otago, New Zealand. Dr. Medvecky’s work focuses on the connections between knowledge and society in the context of science communication. Author of An Ethics of Science Communication, Dr. Medvecky is a scholar of morals in science communication and formerly served from 2015 to 2018 as President of the Science Communicators’ Association of New Zealand. 

   

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• Conference War Stories

  • When
    23 May 2023
  •  
    6:00 PM - 7:00 PM
  • Location
    Zoom

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  Conference War Stories

  Date: Tuesday May 23, 2023

  Time: 4-5pm ET

  Cost: Free for Members 

  What was the best thing you've gained from a conference? Have you ever planned a conference? What was your most bizarre conference experience? Why do you go to conferences? For learning? For networking? To get away from your desk for a few days? 
  
  Noelle Chorney and Jane Caulfield —SWCC board members and conference committee members —share their plans for the upcoming SWCC conference; our first in person conference since 2019!! They’ll also be sharing some of their own stories as conference planners and attendees.

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