SEO 101: Optimizing your Science Writing

With Theresa Liao 

Date: April 24 2023 *TIME UPDATED*

Time: 2-3 pm PST

SWCC Chair: Alice Fleerackers (She/Her)

Event description:

Search engine optimization (SEO) is an important tactic to maximize the potential of your work being seen. More and more freelance positions now also require writers to have some experiences with SEO. What does this mean, though? And, how can you incorporate SEO practices into your writing?

If you’re curious about SEO but not sure where to start, this session is for you. Theresa Liao, who recently transitioned from science communication to content marketing, will share how things work behind the scenes when it comes to SEO - especially what companies and organizations are looking for with regard to SEO experiences for writers. She’ll offer tips on best practices to improve SEO in your science content, as well as free resources for building skills in this area. The session will end with an audience Q&A, so bring your questions!

Speaker bio: 

Theresa Liao is the Content Marketing Specialist at SciNote, a lab digitalization company, and the Director of YHTL Consulting Ltd. She works with freelance writers, contractors, and media outlets to develop content that will inform and engage intended audiences and to optimize content to improve their visibility in online search.

She has a research background in experimental medicine and 15 years of experience in science communications outreach. Prior to the transition to her current marketing role, she worked as the Communications Coordinator at UBC Physics & Astronomy (2008-2022) and served in leadership positions with non-profits such as Science Borealis and Curiosity Collider.