Science Communication 101 with Ive Velikova

Share Your Science Story: Science Communication 101

February 7, 2024 3:00 - 4:00 pm EST over Zoom

Share your science story with SWCC's Science Communication 101 workshop. Join science communicator and climate educator Ive Velikova to explore principles of effective communication - emphasizing audience engagement and storytelling. You'll gain skills to convey complex scientific concepts to diverse audiences!

Agenda:

• Know Your Audience: Define audience concepts, discuss diverse audiences and explore techniques for tailored communication. Emphasize the importance of adapting strategies based on the audience.
• Know Your Goal: Discuss setting clear communication goals, explore types of goals, and introduce frameworks. Provide examples and engage in defining communication goals through interactive activities.
• Craft Your Story: Highlight storyteller's role, discuss elements of a compelling scientific story, and engage in a hands-on-activity. Share and discuss the participants' stories.
• Know Your Outlet: Explore various communications outlets, discuss characteristics, and share tips for adaptation. Highlight the role of multimedia, discuss best practices, and provide a quick tutorial on tools.

Speaker Bio:

I'm Ive Velikova (she/elle/TR), a queer science communicator based in Tiohtia:ke (Montreal). Equipped with a Master's in Science Communication, Ive uses enthusiastic storytelling to build trust in science and mobilize communities to address climate change. Working closely with scientists, she makes research-friendly, accessible and inclusive to diverse audiences. 

Ive takes an audience-first approach, presenting complex topics in clear and entertaining ways. A frequent requested Keynote Speaker, she loves engaging people with science globally. Ive has built a human-powered piano in Toronto, discussed medical jargon in a California desert, and shared the impact of dancing on the brain at a local drag show.

During the COVID-19 pandemic, Ive combatted vaccine misinformation by crafting social media posts that reached 13M Canadians with Science Up First. When not immersed in science, you can find Ive hiking, birding, or planning her next adventure.