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September President's Update - Face Time

27 Sep 2019 12:36 PM | Anonymous member (Administrator)

Credit: Michael Soledad

I'm fortunate to work with many students at SWCC, and also in my teaching job at Algonquin College. While our day to day conversations focus on learning about writing, when they get to know me I find there is a lot more on their minds.

Will what I'm learning today actually help me get work?

How am I going to make it -- financially and in terms of opportunity -- once I get my degree?

Is there a place for me long-term when so many jobs are changing quickly and are automating?

I'm a poor futurist. After all, I graduated in 2007 with a shiny journalism degree to a sunny industry. Less than eighteen months later, I struggled to find work in the recession -- along with so many of my older colleagues! So I hesitate to offer them certainty or promises. Except in one matter.

The future of your work life will definitely depend on face time, and I don't mean the app. I mean those small connections that you make as you go through your workplaces. Everybody from the admin assistant to the janitor to your colleagues all have their networks and their connections, and the more people you know, the more likely it is you can weather the storm. So talk to everyone. Take them out for coffee. Help them. Learn what pain points you can ease.

I tell students to focus on doing the thing that will make the lives of their boss and colleagues easier. I tell them to be prepared to shift as the industry shifts, and to remember that "communication" does not always mean putting yourself in the journalist or teaching or communication box. You can do all three. (I know this because I do all three.)

Among the young ones, I can see these boundaries between careers already blurring. In an era where the gig economy is at the forefront of our minds, youngsters pick up contracts and use that to leverage themselves into the next one. And the next. And the next. There's saving furiously in between and certainly some income uncertainty, but there's also an element of "You know what? I can keep changing up my career as much as I like in five years, let alone 50."

In a short blog post, I can't capture the amount of worry and of opportunity in this new economy. Stable jobs definitely have, and had, their benefits. But so does entrepreneurship. And as a person who thinks optimistically, or at least tries to, I try to look for the silver lining. And I can't but think there is some good in reinventing yourself once in a while.

Here at SWCC, we regularly go through this reinvention process, too. We used to be an organization of writers, and now we're a more diverse group of people. And I'm always looking for more help in making our workshops and conferences as agile as possible. In the next few weeks, we will announce a couple of livestreams with examples from people who are making their way in this next generation of communication careers -- and I invite you to join in the conversation. If you know an interesting science Canadian communicator who would be glad to share their expertise with us, let us know at

Looking forward to hearing from you online!

Elizabeth Howell
President, SWCC


P.O. Box 75 Station A

Toronto, ON

M5W 1A2

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